EL PENTÁGONO processes information that becomes actionable intelligence through groups called "apostles" in order to the data be used effectively and efficiently:p>
Movers
Groups that can move the election adding or subtracting votes.
Shakers
Disruptive groups that can modify the electoral scenario: their may be represent an opportunity.
Mavens
Specialists in the newest of the political context. They know and want to share information.
Iowas
We know deep social and demographic groups that can tip the electoral balance.
Ohios
We identify the micro-geographical and social environments that replicate and explain the macro behavior in an election.