1. Collecting – Mining & Scouting

The begining of the investigation. Data collection through public and own sources in order to obtain a starting diagnosis.

Data mining

Compilation of electoral and geographic data based on two sources of public and own collection.

Emotional mining

Qualitative data collection in field and cyberspace with two collection methodologies: RECON and focus groups.

Dark mining

Collection of data about priority objectives.


EL PENTAGÓNO Scouting: In-depth interviews with strategic publics and context analysis from persons elected in various fields (journalists, opinion leaders , media owners ).

Consulting Scouting: SWOT analysis, Message box, Three Questions; Main Issues and strenght ideas, characteristics; definition of proyect and vision, mapa of actors and government program.