2. Analysis – Scenario

This phase could be considered as the Rosetta Stone of your election. Here is where EL PENTÁGONO decodes, one by one, every element of the campiagn context.

Integrated modules of the scenario

The integration of the three analysis modules gives us the election code.

1. Statistics context


Data mining · Electoral, demographic and geographic data collection


Electoral competition indexes· Conjoint Analysis

2. Anthropological and emotional condition


Data mining · Emotional and dark mining + Initial Brief

Sub productos

Biopsychosocial · Cause-Effect analysis


Equipment · Human and economic resources · Map of actors, allies and opponents